You may hear the term “brand identity” and have a vague idea, but not a clear understanding of what that means. You’re not alone. Most people couldn’t give an explanation of what a brand identity is. It involves the logo, so why not just say logo design? There is a big difference. My goal is to help you understand the difference and how it impacts your bottom line.
WordPress developers spend so much of their time thinking about site optimization. Is it fast enough? Is the layout intuitive? Are the images the right size and resolution? Is the content interesting? And while all of this is certainly important, not nearly enough attention is paid to site accessibility. Can everyone you want to gain access to your site do so easily? Once there, can they navigate without any problems? Do you offer solutions for those with disabilities? […]
Great questions are the lifeblood of great design. A well-placed question uncovers insights and provokes new ways of looking at the world. A discipline I recommend for designers and design practices: start a running list of good questions, and add to it every time a new question presents itself […]
You know that nervous feeling you get when you recommend something to clients? It’s because you know they’re going to wonder why, and you’re going to have to spit out some sort of explanation. And you’re going to stutter through it with meaningless phrases: “That’s how it’s usually done.” “I think this is the way to go.” Instead, enter the discussion with a solid argument in your back pocket. To truly convince a client, nothing beats a lucid, coherent argument based on evidence. You may be a designer, but when it comes to pitching an idea, you have to act like sales rep. Here are five techniques for making the sale […]
Web design, much like any form of design, follows trends and fashions that dictate what’s hot and what’s not. Of course the prototypical site changes over time in response to technology, but at the same time it also changes simply because we change what we think looks good and what we expect from a website. A perfect example of a current trend in web design is minimalistic design. […]