You may hear the term “brand identity” and have a vague idea, but not a clear understanding of what that means. You’re not alone. Most people couldn’t give an explanation of what a brand identity is. It involves the logo, so why not just say logo design? There is a big difference. My goal is to help you understand the difference and how it impacts your bottom line.
You know that nervous feeling you get when you recommend something to clients? It’s because you know they’re going to wonder why, and you’re going to have to spit out some sort of explanation. And you’re going to stutter through it with meaningless phrases: “That’s how it’s usually done.” “I think this is the way to go.” Instead, enter the discussion with a solid argument in your back pocket. To truly convince a client, nothing beats a lucid, coherent argument based on evidence. You may be a designer, but when it comes to pitching an idea, you have to act like sales rep. Here are five techniques for making the sale […]
Being a writer is one of those jobs where you are one, because you do it. The title makes no grand gestures and has no barriers to entry – unlike many other professions – I love that about it. It doesn’t mean you will be a good writer obviously; there are no junior authors, middleweight bloggers or senior poets! It is quite non-discriminatory in that sense and as such is open and accommodating, it encourages agency and I’m all for agency, for people with balls and determination and it is simple – if you write, then you are a writer. And I wanted to write a book, so I started writing, and I wrote a book. It is all in the mind.
As a web & graphic design agency with an accent in visual storytelling, my team and I need to pay close attention to the everchanging trends of design, on and offline. These are what I believe will be the 16 most prominent trends of graphic design in 2016. Why is this important to you, even if you’re not a designer? Well, if you spend lots of hours writing your blog, wouldn’t you like to stand apart visually? Jump on board these trends before everybody does: […]
Most software professionals have never seen a successful software development project, continuous delivery evangelist Dave Farley said, and have “built careers on doing the wrong thing”. Farley, kicking off the Continuous Lifecycle conference in Mannheim, said study after study had shown that a small minority of software development projects could be judged successes. One study of 5,400 projects, by McKinsey and Oxford University, showed that 17 per cent of projects were so catastrophically bad they had threatened the very existence of the company. […]
I’m an introvert. I know, everybody says that. And every time I read it, I roll my eyes. “You’re not really introverted, you with the public speaking, the podcasting, the 30 tweets per day. I’m introverted. I got scared to say yes in the school register and have deleted more tweets than I’ve posted purely out of shyness.” […]